By Karen Ronney, Editor Our greatest challenge as tennis professionals is combating the “Out of sight, Out of mind” reality as we begin to approach the time we can reopen our courts. Our tennis clients have been off the courts for about a month. No matter their circumstances, we want to remind them we are... Continue Reading →
By Karen Ronney The business of tennis is not about the sport itself but it's about the people who participate in it. It takes outstanding tennis professionals who are also great leaders to run a successful business. The bottom line is building a solid team that is prepared to be flexible and adapt to changing... Continue Reading →
By Karen Ronney, Editor SanDiegoTennisNews.com Got a 5, 10, or 15-year career plan? Are you considering a future career in tennis beyond the grind of oncourt teaching? Consider joining the online Master’s Degree in Professional Tennis Management (PTM) by USTA-U and San Diego State University. There are two main reasons to move forward and... Continue Reading →
By Karen Ronney, Editor SanDiegoTennisNews.com While our clubs, courts and facilities are on possible lock down due to the COVID-19 health situation, perhaps the silver lining is it could be considered an unusual gift of time. I realize it’s not one we asked for, but while we have no other choice, let’s make it useful.... Continue Reading →
By Karen Ronney, Editor SanDiegoTennisNews.com Perspective is everything in the business of tennis. There are two distinct viewpoints. The first is looking at the tennis industry as a whole and success is measure by revenue, metrics and player participation. The second perspective is to consider the business of tennis as a customer service experience with... Continue Reading →
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San Diego Tennis News 